Services

KHPR provides customized programs that specifically meet the needs of our clients. We understand a good public relations program will likely include traditional PR tactics, but we like to bring new and creative ideas to each program. Clients can count on us being up-to-speed with the latest media environment and finding solutions to address specific needs whether it is reaching the influencers through a blog specific strategy or targeting the latest trend forecasters.

Copywriting

We are writers. We write press releases, media kits, backgrounders, fact sheets, bios and web content, just to name a few. We use Associated Press Style Guidelines and use the utmost care in proofing, editing, formatting and grammar. We are also happy to proof or edit documents you have written and provide recommendations on style, structure, content, etc.

Editorial Placement
Editorial placement relies heavily on relationships with media, and we have them. With years in the industry, we have developed a strong network of contacts and personal relationships with a wide range of media and stylists who not only trust us to provide great products and story ideas, but to get them what they need on time. Our contacts extend from national fashion and lifestyle magazines, to regional and daily newspapers, to trades, broadcast, blogs, online and beyond. If we do not already know them, we will do the research to determine the relevant contacts and develop that relationship on your behalf. Whether your goal is to place product, generate feature stories, or both, we can make it happen.
Event PR
We are well-versed in PR around events and contests and have extensive experience in generating coverage in advance, during and after an event or contest. We will be on-site from start to finish, coordinating all media needs, tracking editorial coverage, facilitating interviews and writing daily results to ensure the media is properly serviced. After the event, we will provide a complete report detailing all of the coverage we secured on your behalf and affixing a measurable figure to the results.
Fashion Shows
Fashion shows are a great way to launch a collection and elevate brand awareness. KHPR is well versed in handling all aspects of creating, organizing and managing all of the necessary components of putting on a professional and memorable event including collaborating on creative concepts, managing vendors, creating and managing the budget, and conducting all aspects of PR and media relations prior to, onsite and in follow up to the event. We’ve overseen fashion shows at LA’s Mercedes-Benz Fashion Week that have resulted in millions of valuable media impressions, over-capacity audiences and A-list celebrity guests, all while coming in under budget.
Media Buying
As an added service, we can provide media buying to complement your PR program. We can consult on relevant advertising outlets, negotiate ad buys and facilitate added value opportunities.
Media Training
We offer media training services to prepare key spokespeople for talking to the media. Whether doing an interview in person, over the telephone or in front of a camera, we help enhance the person’s ability to respond effectively and on message. From multi-person workshops to one-on-one coaching, we offer participants guidelines, on-camera practice, constructive feedback and tools for improvement. Our “students” walk away with enhanced skills, greater confidence, certainty about key messages and protocol, and tools to refer to during ongoing media work.
Press Events
With the goal of establishing relationships and generating editorial for your brand, we can produce memorable press events on the east coast, west coast or anywhere in between. We can coordinate the development of an event that will grab the attention of the media and build the emotional connection to ensure they remember your brand. From the most basic event to a full-blown, no-holds-barred extravaganza, we can work with your budget to get the most bang for your buck.
Product Launches
Nothing is more exciting or newsworthy than launching a new product, collection or campaign. We approach product launches with the utmost attention to detail ensuring we leverage every angle and opportunity to the fullest. Our relationships will ensure the media is there to see your brand first hand. We will strategize a multi-tiered approach to build the buzz with trade and business media and then drive it home with retailers and consumer media.
Social Networking
KHPR will work to seamlessly integrate social networking and online media campaigns with the broader PR program. We can assist in establishing, updating and contributing content for online social media programs including Facebook, Twitter, Instagram and Pinterest, as well as your brand website. The PR strategies for these platforms will be seamlessly integrated with the overarching PR campaign to ensure one feeds into the other.
Tradeshow Support
Tradeshows are a great opportunity to introduce a brand or new collection to the media. We will ensure the media attending the tradeshow are aware you are showing and will make appointments with them to stop by your booth to meet with brand representatives, learn more about the brand and see and feel the product. If needed, we will be available onsite at the tradeshow to facilitate the editor appointments and make introductions.